Companies today are rushing headlong to become more digital. But what does digital really mean?
For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. But such diverse perspectives often trip up leadership teams because they reflect a lack of alignment and common vision about where the business needs to go. This often results in piecemeal initiatives or misguided efforts that lead to missed opportunities, sluggish performance, or false starts. Everyone wants to go digital. The first step is truly understanding what that is.
Everyone wants to go digital. The first step is truly understanding what that is.
This is a small excerpt from an article “what digital really means” by McKinsey & Company authors Karel Dörner and David Edelman. They did a fantastic job of explaining what digital is and the value of digital for leaders in business.
Digital’s next element is rethinking how to use new capabilities to improve how customers are served.